Keeping an eye on trends in food and drink can be a full time job. Here are a few things that have pricked our interest over the last couple of months.
Following the popularity of the foodporn hashtag, some operators have capitalised on our love of sharing and created their own hashtags to collect customer photos in one place.
Encouraging your customers to share pictures of great food and wine matches would give your wine list some personality and with the simple addition of a # on a menu, it can help drive consumer engagement and wine category sales. If you haven’t watched it already, this video from a New York restaurant is a great example #comodomenu
The cronut & the duffin
Cronut: The lovechild of the doughnut and croissant created by the Dominque Ansel Bakery in New York sparking mass hysteria about pastry, overnight queues and black-market sales at 1000% inflation.
Duffin: Bea’s of Bloomsbury have been selling a muffin filled with doughnut-style jam for over two years and now Starbucks have come along and trademarked the name.
It turns out that we like to be surprised, we like unusual combinations. Not quite the Cronut but combinations like light red wine and fish may seem pretty normal to those who work in the on-trade, but many consumers would be shocked to discover combinations like ‘Beaujo & Bream’ and ‘Pinot & Moules’.
Although hailing from the South of France originally, brand ‘Malbec’ has found notoriety in Argentina. Now emerging from its secret identity of Cot, there are some great wines to be discovered by the consumer. Try our new Malbec from Chateau Hospitalet to add some surprise to your list.
Lambrusco in a bowl?
Read 9 Reasons to love Lambrusco to find out all about this once ridiculed drink. It has hipster written all over it and is one to watch over the next few months.